Thailand needs to urgently address the free fall in foreign arrivals, which is more pronounced this quarter among both leisure and corporate travelers, by reforming the sector and creating new destinations, according to a former head of the Tourism Authority of Thailand (TAT).

Yuthasak Supasorn, former governor of the TAT and current chairman of the Industrial Estate Authority of Thailand, said foreign arrivals have contracted 1% this year as of May 11, attributed to a decrease from the East Asian market, which typically comprises 60% of the inbound market.

He said the greatest concern was the Chinese, Hong Kong and South Korean markets, which dropped 31%, 20.8% and 14.9%, respectively.

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