Artificial Intelligence (AI) is penetrating into all aspects of a company’s business operations.Artificial Intelligence (AI) is penetrating into all aspects of a company’s business operations.

Infor, a global leader in business cloud software, has identified Thailand’s manufacturing sector as a key potential market in Southeast Asia as the country continues to digitise under the Thailand 4.0 policy, its CEO Kevin Samuelson told The Nation in a virtual interview.

His remarks came during a field trip to Bangkok on June 20, where he addressed the country’s digital transformation journey, the technology landscape, and the role and trend of artificial intelligence (AI), particularly the emergence of generative AI (GenAI).

He also discussed the strategy for using AI and cloud technology to drive innovation and efficiency in Thailand’s business landscape.

Samuelson recognised the gradual nature of AI’s impact, anticipating a significant increase in productivity, paving the way for a future in which work is focused on more rewarding and challenging tasks.

Citing the Thailand’s promising AI growth, with more manufacturers considering embarking on their digital transformation journey, he emphasised the importance of identifying specific industry use cases to generate value from AI, citing an example of how Infor’s AI solutions helped a forklift company improve efficiency, lower costs and boost sales.

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